Book Promotion Ideas
The simplest form of authorial cross-promotion is to shout each other out on social media. For the best results, craft the post(s) for your collaborator or give them a list of talking points so they know what to highlight beagle country of origin. And make sure it’s a fair exchange — you don’t want to be promoting them to your 5,000 followers while they’re only promoting you to 5 people!
Speaking of retailers, after publishing your book, you’ll want to set up your various store links for readers. If you’ve only made your writing available on Amazon, this will be easy — one link, which you can make as clean as possible by removing everything from the URL except “/dp/ “, like so:
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
Book Promotion Video Ideas
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Your story deserves more than just a simple post — it needs a dynamic, captivating presence. With the RenderLion Text to Video Generator, you can turn your book into a visually stunning video that captures attention and drives sales.
It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
Best Book Promotion Ideas
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
When a customer signs up for or purchases a digital product, they receive an email containing links to access the product. Although Pagewheel automatically generates the content of this Delivery Email, you have the option to customize it to better suit your needs. Accessing the Delivery Email Editor To access the Delivery Email Editor, go…
Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: “Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like “Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!
Also, By connecting with influencers, you can reach a wider audience and gain valuable exposure for your book. Additionally, influencers can help to establish your credibility as an author and increase the visibility of your book.
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
When a customer signs up for or purchases a digital product, they receive an email containing links to access the product. Although Pagewheel automatically generates the content of this Delivery Email, you have the option to customize it to better suit your needs. Accessing the Delivery Email Editor To access the Delivery Email Editor, go…
Book Club Promotion Ideas
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
If you offer services—whether you’re a freelancer, coach, consultant, or virtual assistant—having a professional proposal template is a game-changer. This week during our Monday Live Q&A Workshop, we explored how to not only create that proposal (or any digital product), but also how to package, brand, and sell it using Pagewheel in minutes. Here’s how…
A recommendation from a respected influencer can work wonders. Reach out to reviewers, bloggers, or celebrities who align with your genre and ask for an endorsement. Their audience’s trust can translate into increased sales.
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.