Book Promotion Ideas
Book fairs are a great way to get the word out about your book, as they give you the chance to directly interact with your target audience. To find a book festival near you, check out the Library of Congress’ extensive list, organized by state https://aheadofthespread.com/.
Send an email to your nearby schools and offer to do a reading of your book. Be sure to say what age range the book is aimed at, so that the administration can choose age-appropriate classes. Send an image of your cover, and include a short synopsis, links to your reviews on Amazon, and to your website (if you have one).
Be organized. Keep track of who left a review. On average, only about 30% of your launch team is going to actually read and review your book. So follow up is key to getting as many reviews as possible.
TikTok Video Ideas for Book Promotion
-Launch website upon author approval-Continue building a following on social media and engage them with unique content-Garner initial wave of customer reviews on Amazon through reviewer outreach-Get Seen On CBS, NBC and FOX websites (PR article published on the above premium news outlet, along with over 200 others. Included in the PR: a link to the author website and book trailer and perhaps an excerpt of customer reviews)
What’s great about TikTok’s algorithm is that it doesn’t prioritize follower count or previous high-performing videos. This means that even if you’re new to the platform or don’t have a large following, you still have a chance to be recommended to users on the “For You” page.
Our book publicity team is led by J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author named “Entrepreneur to Watch” by International Business Times. Hebert and his book PR specialists offer the highest quality book PR services without requiring a monthly retainer. There’s no longer a need to spend tens of thousands of dollars on a book publicity service campaign! Our publicity & book marketing clients have enjoyed incredible results at a fraction of the price of a traditional book PR agency.
Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.
Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.
TikTok Book Promotion Ideas
What’s great about TikTok’s algorithm is that it doesn’t prioritize follower count or previous high-performing videos. This means that even if you’re new to the platform or don’t have a large following, you still have a chance to be recommended to users on the “For You” page.
An “Author Challenge” is a type of video where another TikToker asks authors to show (or tell) us something about them and/or their book(s). Search the #AuthorChallenge hashtag to find Author Challenges you can participate in.
This recent New York Times article tells a fascinating story of an author who experienced an uptick in her book sales last summer (6 years after its publication). She came to realize that the new sales were a result of readers posting about the book on TikTok! Here’s an excerpt from the article:
Jennifer Vance is a publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
Videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend books, record time lapses of themselves reading, or sob openly into the camera after an emotionally crushing ending.
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
