In this phase, the presence of keywords, their frequency and distribution in the text are then evaluated. This means that they are able to analyze the searched words and also possible spelling mistakes and distinguish those words that can have more than one interpretation. In order to evaluate the correspondence between the query and the individual web pages, we first start with the analysis of the query. SEO.com is a free SEO tool designed by SEOs to make managing your SEO strategy hassle and stress free. Another part of “optimization” in the SEO acronym meaning relates to page speed optimization. If your page takes too long to load, your audience will become discouraged and leave your site.
- Pages that best match a search query appear higher in results, driving more clicks.
- If you want a more comprehensive approach, our professional SEO services provide a dedicated account manager, complete SEO audits, tailored strategies, and access to industry experts.
- We will share the most important SEO best practices and give you some useful checklists to help you work through what needs to be done on your website.
- How easily the content on a website can be discovered, both internally (by users) and externally (by search engines).
- One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs.
Google algorithm
Search engines use complex processes and criteria to rank results, aiming to provide users with the best search experience. The term “SEO” can also refer to a person, such as a “search engine optimization expert” or similar. SEO involves making your site more appealing to both users and search engines.
Optimise Your Pages (For Organic Traffic)
Understanding what is SEO is important for businesses and individuals aiming to grow their online presence. It helps websites attract more visitors, improve their search rankings, and connect SEO Anomaly with the right audience, making it a key part of digital success. SEO (search engine optimisation) marketing is the process of optimising your website and its content for visibility. In other words, optimizing your site for SEO makes it easier for internet searchers to find your content, products, and services.
Related to that, they continue to improve how information is presented in the search results, which can differ quite a bit per search intent. In addition to these top-ranking factors, there are plenty of others (both known and unknown). But to get a head start with SEO, it makes sense to focus on these aspects first. Keyword research is the process of discovering what search terms your target audience uses. If search engines can’t crawl or index your site properly, your other efforts might go to waste.
A content hub is a collection of pages that are all related to a certain topic. A great way to plan and organize your topics is to use the so-called content hubs. (If you do a quick SERP analysis you’ll notice that the search results are almost identical for all of them). First, Google really knows what kind of content they want to see for each query and if you check the top results, you will often see similar results.
Businesses need to stop applying outdated approaches and resort to approaches that are based on context, structure, and intention in order to be competitive. Partnering with an experienced digital marketing agency can help implement these strategies effectively. AI-driven updates like RankBrain, BERT, and MUM now prioritize topic depth. By building content around real-world context, defined entities, and clear intent, you naturally stay aligned with how search algorithms evolve. Google’s RankBrain algorithm uses machine learning to better understand search queries – optimizing your content for RankBrain can help boost your SEO. ”, traditional search engines would treat it as an entirely separate query from “fastest way to lose weight” or “quick weight loss methods”.
It ensures that your company shows up when potential customers search for services or products “near me” or in a specific city, town, or neighborhood. According to Backlinko, custom meta descriptions can increase click-through rates by 5.8% — without changing your page’s ranking at all. That means better results, more traffic, and stronger visibility with just a few lines of text.